Social Media Tips for Insurance Brokers

Published: 09.27.2024

5 Social Media Tips for Insurance Brokers

Choose the Right Social Media Platforms

Know Your Audience: Identify where your target audience spends their time online. LinkedIn is great for professional networking, Facebook for community engagement, and Instagram for visual content.
Start off slow: Focus on one or two platforms initially to manage your efforts effectively and expand later as resources allow and as you get more comfortable.

Develop a Strong Brand Identity, Voice and Strategy

Professional profile: Use a professional headshot and high-quality logos to represent yourself and your company. Make sure your profiles are complete with bio and summary information and are accurately highlighting what products and services you currently provide.
Visual Consistency: Use consistent colors, fonts, and imagery that align with your brand across all posts and platforms.
Voice and style: By creating a strong and recognizable writing style and voice, you can help build your unique brand presence. Determine personality traits that reflect your brand and then base your content on these.
Content Calendar: Plan your content in advance using a content calendar to ensure regular and consistent posting.

Types of Content

What type of content should insurance brokers be posting on their social media accounts?

Educational and value-added content will help your audience better understand what you do and what you can provide them. Some ideas include:
- Blog posts or articles: Create posts explaining different types of insurance and the benefits of each.
- Infographics: Use visual content and graphics to help summarize complex information, making it easier to understand.
- Video tutorials or webinars: Create short videos clips to help explain common insurance and benefits questions, such as "How to choose the right health insurance plan” or “What is a deductible?”
- Industry news: Inform your audience about critical changes in insurance laws or regulations to help them stay compliant. Plus, offer insights into trends affecting the insurance industry, such as new products or emerging risks.
Client testimonials and success stories: By posting quotes or short videos from satisfied clients explaining how you’ve helped them, you can increase your credibility and trust.
Interactive Content
- Polls and surveys: These are fun ways to engage your audience by asking for their opinions on certain topics. It is also a useful way to gather information and insights from your clients on insurance and benefits-related questions.
Social and behind-the-scenes content:
- Meet the team: Create posts that highlight your different team members or departments. This is a great way to build more personal relationships between your company and your clients.
- Event photos: Posting photos from events, such as conferences, happy hours or meetings help make your brand more relatable and shows the social side of your employees.
- Celebrate holidays: While it’s great to celebrate and post for the big national holidays, don’t forget to also use industry-related holidays as an opportunity to promote aspects of your business. For example, National Insurance Awareness Day is a holiday celebrated each year by insurance professionals; you can use this as a chance to promote your business and what you can offer clients looking for insurance solutions.

Consistency

Maintain a consistent posting schedule to stay top-of-mind. Tools like Hootsuite and Buffer can help you schedule posts in advance. Consistency helps:

Build a loyal following.
Ensure your audience regularly sees your content, which keeps your services fresh in their minds.

Services such as Savoy’s Marketing Branding Portal can help insurance professionals quickly brand and create marketing pieces and social media images that can then be shared.

Follow Like-Minded Individuals and Companies

Be sure you are following and engaging with companies you partner with, other like-minded individuals and prospective clients. This can help you:

Build relationships and network
Increase your exposure to new audiences and potential clients
Find partnership opportunities
Gain a better understanding of industry trends and popular topics and content

Are you following Savoy on all our social media pages? Check us out and stay informed by following us across our platforms.

Ready to get started with your social media strategy?

By utilizing social media, insurance professionals can effectively establish and grow their reach, engage with their audience, and ultimately drive business success.

To help you get started, visit Savoy’s Marketing page to customize and download social media images and sharable content.

Plus, contact our team today to learn more about Savoy’s social media and marketing resources for health insurance and employee benefits brokers.

📧 hello@savoyassociates.com