Life Insurance Awareness Month Marketing Ideas

Now is the time to speak to your clients about life insurance before it’s too late.

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Published: 09.18.2024

When is Life Insurance Awareness Month?

September is Life Insurance Awareness Month (LIAM) each year.

What is Life Insurance Awareness Month?

Life Insurance Awareness Month, also known as LIAM, is a campaign created by the organization Life Happens.

Life Insurance Awareness Month is designed to remind Americans about the importance of life insurance in creating financial security and protecting their loved ones.

Why is it important for insurance brokers to provide life insurance solutions?

To help individuals and families protect their loved ones, insurance brokers need to remember to offer life insurance to their clients.

Additionally, when employers offer these solutions, they demonstrate their commitment to employees’ financial well-being, and this provides peace of mind to employees when they are covered.

Offering these solutions helps brokers and employers stay competitive by providing a highly sought-after and important benefit.

• After health coverage, life insurance is the second most requested benefit employees want from employers. [1]
• 44% of American households would encounter significant financial difficulties within six months if they lost the primary wage earner in their family, and 28% would reach this point in one month or less. [2]

In addition to providing group life insurance solutions, brokers should be educating their employer groups and individual clients on the importance of supplementing group coverage with individual life insurance policies.

• Individuals with multiple sources of life insurance (employer-based and individual plans) report feeling the most financially secure (78%). [2]

To learn more about the different options out there, visit our article on the Different Types of Life Insurance Plans.

✔ Bottom Line:

Many Americans rely heavily on life insurance for financial protection and would experience significant financial difficulties without proper coverage. As a health, benefits or insurance broker, you have access to a large group of individuals who need life insurance solutions and who count on you as their benefits and insurance expert. If you aren’t offering life insurance solutions, your clients will need to turn elsewhere for help.

Life Insurance Awareness Month Marketing Ideas

How can insurance brokers easily promote and offer life insurance solutions?

There are many ways to get in front of your current clients and prospects.

• Sales initiatives / cold calling
• Email marketing
• Social media
• In-person events
• Webinars and online educational events
• Referrals

To help you start the life insurance conversation with your clients, we’ve put together a library of marketing materials not only designed for Life Insurance Awareness Month but also for use all year round.

Visit our library of marketing materials for life insurance brokers to download social media images, email templates, email signatures, one-pagers and other useful marketing materials.

[Life Insurance Broker Marketing Materials]

For other tips on how to market to prospects, visit How to Increase Sales Leads for Your Insurance Agency.

How does the Savoy Life Insurance Team help brokers and their clients?

Savoy has been providing brokers with general agency and consulting services for over 39 years.

Whether your clients are looking for group life insurance solutions, voluntary options or individual life plans, our team of life insurance experts is ready to assist.

👋🏼 Let’s chat. To learn more about Savoy’s life insurance general agency capabilities, contact our team today!